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Introducing INNOVÉ Beauty & Wellness UK

INNOVÉ Beauty & Wellness is shaping the future of full-body skincare, sunless beauty, and automated wellness technology. The US-based manufacturer behind a portfolio of trusted, industry-leading brands, including VersaSpa®, Norvell® & Wellfit™, has established its first European operating business in the UK, bringing the portfolio of brands, distribution, commercial & technical support closer to the European market.

Our mission is to fuse beauty, science, wellness, and technology to inspire confidence in our users while creating differentiated, high-value services that drive business growth for our partners.

The experts in glowing skin.

INNOVÉ Beauty & Wellness has spent more than 25 years on the art and science of skin colour and beauty. Today more than 7,000 salons, spas, fitness clubs and beauty professionals worldwide trust us for their spray tanning and skincare needs.

Whatever your business looks like, there's a fit:

VersaSpa®: the ever-popular automated spray booth.

Norvell®: the handheld equipment professional spray tan artists favour.

WELLFIT®: whole-body skincare treatments from the experts in glowing skin.

Just imagine your clients leaving with gorgeous, glowing skin and renewed confidence, and coming back for more. If you choose INNOVÉ, then you get the full range in one place, from accessories to solutions, to help you grow your business and your margins.

Breakthrough Technology
Advanced skincare technology and in-house manufacturing
High Earning Potential
Become the go-to salon in your market
Top-Tier Customer Support
In-depth resources and after-sale support
Professional spray tanning solutions, equipment and skincare

Norvell®

Norvell is a professional spray tanning brand with a long-standing heritage in the industry, offering tanning solutions, equipment and skincare designed to help businesses deliver consistent, natural-looking results.

Norvell combines colour expertise with skincare technology, with a range of professional solutions designed to suit different skin tones, tanning preferences and treatment times.

Complete professional tanning range: from spray tan solutions and equipment to retail self-tan and accessories, giving salons and tanning professionals everything they need to deliver and maintain a great tan.

Colour-led technology: a choice of professional formulations, including rapid and customisable options, designed to help you achieve the right depth and tone for your clients.

Training and support: practical education and guidance to help tanning professionals get the best from their equipment and solutions, build confidence and deliver consistent results.

Professional quality: developed in the USA with a focus on reliable performance, colour development and skin feel.


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WellFit Powered by VersaSpa

Our advanced VersaSpa spray system delivers full-body skincare in minutes, leaving skin refreshed, radiant, and visibly improved. As the industry’s top trusted name, we set the standard for innovation, safety, and customer satisfaction, backed by years of expertise and proven success.

Audio Instructions + Standing Position Plates Guide Users Through Easy Positions

Face Only + Legs Only Treatments Available

Pro-Connect™ to proactively monitor booth performance and keep your booth running smoothly

WellFit Skincare Treatments as add-ons to a tan or standalone treatments

Warm, Comfortable Sessions in Minutes


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WellFit Skincare Treatments

WellFit skincare treatments are the next revolutionary, full-body enhancing treatments delivered conveniently and quickly through the Mystic and VersaSpa spray system. WellFit skincare treatments are sure to attract a new client base and grow your business and spray sessions. Don’t miss out on the opportunity to delight customers with these innovative new solutions.

Full Body skincare in minutes

Effective treatments for optimal skin health

Available for the VersaSpa and Mystic spray system


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Client Testimonials

The Ultimate Spray Tanning Equipment!

  • Our VersaSpa Pro spray booths live in our Recovery Center. Our members are health conscious and always want to look their best, so the natural ingredients and healthy glow are the perfect complement to their hard work on our fitness floor. Our members typically ask about spray tans as a result of seeing one of our staff member’s natural, bronze glow! Once we walk them through their first tan, they’re hooked and often make it a weekly ritual.

    Laura CasciaroBears Fit – Fitness Center
  • We cannot thank the Business Development Team enough for providing such an amazing two days of training! I have already heard so much feedback from all salons about how valuable the information was. Also, they loved how engaging it was.

    Kristi JanewaySun Tan City
  • For sunless businesses, VersaSpa and Mystic Tan are the only options I would recommend. Both Mystic Kyss and VersaSpa PRO answer unique consumer needs — Kyss is ideal for a younger clientele who want fool-proof application and easy maintenance. VersaSpa PRO provides airbrush results with endless customization options.

    Paul HollowellLux Tan
  • The ease of use, even spray coverage, and heated enclosure drew us to the Mystic Tan Kyss booth. It has been a great addition to our UV tanning salon. It allows everyone to have a great tan. Plus, I love the website with all the training videos for our staff!

    Becky LeadinghamThe Branding Shack — Tanning Salon and Boutique
  • I received the feedback from our different franchises in regard to your training, they unanimously agreed, it was one of the best trainings they have attended. They felt it was informative, motivational, and they loved the sales tips and techniques you illustrated. I cannot thank you enough for your excitement in training our teams.

    Monica GolloianiTan
  • I’ve enjoyed working with Innove, great service and support. The VersaSpa Booth is easy to operate, and the quality of the spray tan solution is excellent. Now we have consistently tan models whenever we need them, with the quality that we desire.

    Suzy ShuteNanaMacs Clothing Co.
Client Resources

Professional Resources to help your business succeed!

Utilise these tools and assets to stay informed and grow your business. Check out our Revenue Potential Forecast tool to calculate your ROI, get advanced training with our Norvell University programmes, incorporate our professionally designed marketing materials into your advertising and promotional campaigns to drive traffic, and more!

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Contact Us

Ready to Learn More? Let's Talk.

We’d love to chat with you about our products and the impact they could have on your business. Fill out the form below and we’ll be in contact!

Email: uk.customerservice@innovebw.co.uk
Monday–Friday: 8 am–5 pm (UK time). Saturday and Sunday: Closed.

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