About INNOVÉ Beauty & Wellness UK & Ireland
Designed to inspire confidence and beauty for all ages, genders, and body types.
American-built brands. Now direct to you from Europe.
INNOVÉ Beauty & Wellness UK & Ireland Ltd brings a family of leading spray tanning, skincare and beauty-tech brands closer to home. If you run a tanning salon or spa, or work as a tanning technician or therapist, you can now buy direct from the supplier in Europe.
Strong roots, now closer to you
Formerly Sunless, Inc., INNOVÉ Beauty & Wellness was founded in the USA in 2000 and is headquartered in Macedonia, Ohio. Today it powers more than 18 million spray treatments a year across a global network of over 7,000 salons, spas, fitness clubs and beauty professionals.
Brands you know, in one place
Our family of brands is Mystic™, Norvell®, VersaSpa® and WELLFIT®. Together they cover full-body skincare and spray solutions, backed by industry-leading tanning equipment and spray booths, including the VersaSpa® booth.
Beauty made smarter. Science made beautiful.
That is what the name INNOVÉ stands for. We fuse beauty, science and technology to deliver high-end skincare products and services that raise the standard for innovation and elegance, so your clients get results they’ll notice and you get products you can trust.
Where Beauty Meets Science & Technology
Proof in Numbers
We’re the power behind the best known spray tan brands.
Discover Our Brands
From spray tanning solutions to self-tanners including lotions and sprays, we formulate with high-end premium ingredients to nourish the skin for the most beautiful tan.
VersaSpa® is great for business owners whose customers are not only looking for great colour but care about receiving high-end skincare as well.
Mystic Tan® is the way to go for business owners whose customers value the ability to customise their look. It’s all about the fun of making choices and with Mystic Tan®, they’re in control!
Norvell® is the perfect solution for business owners looking for reliable and economical equipment from spray tanning systems to backdrops and accessories.
Introducing, WellFit® skincare solutions, first of its kind, whole body enhancing treatments from the experts of glowing skin.